10+ years partnering with brands at every growth stage
Services
I work as an extension of your marketing team, managing paid media from initial planning through ongoing optimization.
What’s included:
Strategy & Planning
• Channel selection and budget allocation • Full-funnel approach based on your customer journey • Alignment with internal priorities, timelines, and resources
Campaign Build & Launch
• Account and campaign architecture • Audience strategy and targeting • Creative and messaging framework guidance
Ongoing Management & Optimization
• Continuous performance monitoring • Structured testing and iteration • Adjustments based on results, not assumptions
Reporting & Insights
• Clear, decision-ready reporting • Performance tied to business outcomes • Context around what’s changing and why
Platform expertise across leading channels
Case Study Highlight
A recent engagement illustrates how this approach supports scalable, sustainable growth. The work focused on aligning paid media strategy with business goals, tightening execution, and scaling investment based on performance rather than preset spend targets.
WHAT CLIENTS ARE SAYING
“Lynelle has surpassed our expectations in multiple social media campaigns we have run over the past year. Her knowledge of Google AdWords, AdRoll retargeting and Facebook has helped our company improve bottom line results. She has brought new ideas to the team and is not afraid to take calculated risks to try new marketing programs. Lynelle is a major asset when it comes to social marketing and pay per click advertising and we will continue to utilize her expertise in the future.”
Chris Davis, V.P. Tradeshows, D2P
WHAT CLIENTS SAY
“Lynelle's business was everything you want and hopefully expect from an engagement like this: She asked great questions, quickly figured out what we were doing right and what needed work, relayed expectations, scope of work, and timeframe, and executed flawlessly. In the end, the value I got from working with Lynelle was exceptional, the process was pleasant, and I will be working with her again when the need arises.”
Jeremy Shreve, Founder, Executive Drafts
WHAT CLIENTS SAY
“Lynelle is a highly organized expert in paid advertising with a creative and intuitive work approach. She truly understood how to message our brand across paid channels, unlike the various agencies we engaged with prior to working with Lynelle. Above all, she is an absolute pleasure to work with... transparent, reliable, hard working, and result-driven.”
Lisa Mullan, Co-Founder, Uwila Warrior
Lynelle has surpassed our expectations in multiple social media campaigns we have run over the past year. Her knowledge of Google AdWords, AdRoll retargeting and Facebook has helped our company improve bottom line results. She has brought new ideas to the team and is not afraid to take calculated risks to try new marketing programs. Lynelle is a major asset when it comes to social marketing & pay per click advertising and we will continue to utilize her expertise in the future.
Alex Smith
Client Review
This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.
Drew Carlyle
Client Review
This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.
Charlie McMann
Client Review
© 2026 by Lynelle Amirault
My Approach
A senior-led, white-glove paid media model designed to deliver transparency, accountability, and results without the layers or handoffs of a traditional agency.
Senior-Level Strategy and Execution
Paid media strategy and execution are led by the same person, me. There is no separation between planning and implementation and no junior team managing day-to-day decisions. This ensures consistency, accountability, and faster, more informed optimization.
Integration With Your Team
Rather than operating through account managers or intermediaries, I work directly with your team as a strategic partner. This creates tighter alignment, faster feedback loops, and paid media decisions that reflect real business priorities instead of templated agency processes.
Growth Backed
By Data
Growth decisions are driven by performance and business readiness, not preset budgets or spend targets. Campaigns are scaled when the data supports it and pulled back when it does not, ensuring efficiency, sustainability, and trust.
Clear Communication
& Accountability
You will never wonder who is making decisions or why. Reporting is transparent, insights are candid, and recommendations are grounded in both data and experience.
Let’s See If We’re a Fit
I work with a limited number of brands at a time to ensure senior-level strategy and hands-on execution. Share a bit about your team, goals, and timeline to inquire about availability.
About Me
I’m Lynelle Amirault, a paid media strategist with 10+ years of experience.
I’ve led paid media campaigns across Google, Meta, LinkedIn, Microsoft, and more for brands spanning ecommerce, B2B, foundations, and purpose-driven organizations.
My work typically supports teams managing meaningful budgets who need a partner that can think strategically, execute confidently, and integrate seamlessly with their existing marketing teams.
Based in New England, I work remotely with brands across the US and around the world. Outside of work, I enjoy spending time with my family, being active, and working on creative side projects.